February 14, 2014

Pro Infirmis

Raising awareness to body diversity with “disabled” mannequins.

Pro Infirmis, a Swiss charity organization for people with disabilities, has created a series of mannequins that reflect bodies of people with physical disabilities for a project titled, “Because Who is Perfect? Get Closer.” The process of measuring the bodies of 5 people and sculpting the mannequins was captured by director Alain Gspone in this moving 4 minute film. The reactions of each person upon seeing their mannequin are also captured, with one woman remarking, “It’s special to see yourself like this, when you usually can’t look at yourself in the mirror.” For people not used to seeing reflections of their body types in the commercial world, these new mannequins create an empowering experience by providing a platform of visibility in an industry that so often neglects to represent the diversity of bodies.

After the mannequins were created, they were placed in Zurich store fronts, on a popular downtown shopping street, Bahnhofstrasse, in honor of International Day of Persons with Disabilities. The video shows a range reactions of people as they walk by the store front, captivated by these new mannequins.

Through this project, Pro Infirmis wishes to raise awareness of the lack of representation of people with disabilities, especially in the world of fashion and retail. You can find more photos and information about the project on Photopress

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    valse—sentimentale: This organization is amazing, I think the reason this campaign commercial was more about the models...
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